Active audience theory
-Considers the audience plays an active role in the process of making sense and decoding meanings from texts.

-This theory perhaps stands true for the female audience of television programmes in India where they challenge the norms of society. For the programmes which reinforce traditional beliefs, this theory opposes the idea of passive audiences who accept societal norms.

Antagonist
-This is the opposing figure, to the protagonist in a narrative, setting up a binary opposition.

-This is important to my study because it highlights the basic foundations of almost all Indian television; the battle between the good and the evil.

Archetype
-The repeated and instantly recognised character type that an audience can easily identify.

-The archetype of a wife resembling the goddess Sita in Indian television is a common theme.

Audience flow
-Clustering similar programmes together to attract the same kind of audience throw a continous flow of programmes.

-This is often the case with Zee Tv who place programmes centered around family relationships to encourage the same audience to continue watching the programmes.

Avant-garde
-An experimental type of film/television that breaks new ground in taste, content and treatment but is often critisized by the mainstream for its radical challenge to the orthodox.

-An example of this technique being used in in “Saat Phere” where the idea of Saloni, who has so far been the archetype of the wife/goddess Sita wants to abort her baby in order to pursue her career. Research on this on websites has shown that this narrative has received much controversy.

Closure
-In narrative terms this highlights the way a narrative reaches a conclusion.

-For Indian television, the convention seems to be a ‘happily ever after’ myth. What will be interesting to see is how “Saat Phere” and “Ghar ki Laxmi Betiyaan” will finish.

Connotation
-This is concerned with the deeper, (not literal) meanings of a text.

-There will be many connotations of Indian television where hints and suggestions on society will be deeply embedded within the actual text.

Content Analysis.
-The procedure whereby media research undergoes systematic analysis of the contents of a media product.

-This is the same technique I will be using by deconstructing a media text to examine its makeup of social and political themes.

Cultivation Theory
-To capture its gist, this theory talks of how television affects people’s view views of the real world.

-It will be interesting to see if I can in my study draw comparisons to the way television, through their female protagonists has empowered women.

Websites -(the delicious tags didn't help!)

http://slate.com/id/2172474/
How is TV empowering the women of India?

http://home.uchicago.edu/~eoster/tvwomen.pdf
A study on how TV has affected the mindsets of women in society. –with data

http://marital-gender-equality.suite101.com/article.cfm/tv_for_women_in_india
How is TV empowering the women of India?

http://feminist.org/news/newsbyte/uswirestory.asp?id=10488
How it’s good to for women to watch TV over a 7-9 month period to improve gender relations in society.

http://ijg.sagepub.com/cgi/reprint/9/1/1
Gender on Indian TV: Ideologies

http://nitawriter.wordpress.com/2007/08/30/tv-soaps-are-actually-educating-rural-women-in-india/
TV soaps actually educating women

http://gaz.sagepub.com/cgi/reprint/62/5/407
A study on the impact of the rapid growth of satellite TV in Indian and the resulting changes on the images on the Indian woman.

http://www.setindia.com/khkm_launch_releasefeb04.pdf
Good for looking at historical texts on indian tv.